Blog · Digital marketing
Kommo CRM: What It Is, Key Features and Who It’s Right For
By Kevin Villatoro Burgos · Updated: October 14, 2026
Short answer: Kommo (formerly amoCRM) is a messaging-first CRM: it brings WhatsApp, Instagram, Facebook Messenger and other chats into one inbox tied to visual sales pipelines and automation. It fits businesses that sell through conversations. If your sales run mostly on email, long B2B cycles or complex quotes, compare other options first.
We’re CRM-neutral: we recommend whatever fits your operation. Kommo comes up often with businesses that sell over WhatsApp and Instagram, especially across San Diego and Tijuana, so here’s an honest overview.
What is Kommo?
Kommo is a cloud CRM built around messaging (kommo.com). Its core idea: every chat becomes a lead in a pipeline, with its history, owner and next step.
Key features
Unified messaging inbox
WhatsApp, Instagram, Facebook Messenger, Telegram, website chat and email in one place, assigned to reps.
WhatsApp integration
It connects through the official WhatsApp Business Platform, which means templates, the 24-hour window and opt-in rules apply.
Visual pipelines
Drag-and-drop stages per pipeline, with automatic actions when a lead moves.
Salesbot and AI
No-code bots for first replies, qualifying questions and handoffs to a person.
Tasks and reports
Reminders, activity tracking and pipeline reports.
How is it priced?
Kommo charges per user per month, with plans that unlock more automation and features. Check the current plans on Kommo’s pricing page. WhatsApp conversations are billed separately by Meta (WhatsApp pricing). Licenses should always be in your company’s name.
How does it compare with other CRMs?
| If you mostly sell… | Look at |
|---|---|
| Through WhatsApp, Instagram and chats | Kommo and other messaging-first CRMs |
| With inbound marketing, email and content | HubSpot and similar all-in-one platforms |
| With long B2B cycles and complex deals | Pipeline-focused CRMs like Pipedrive, Zoho or Salesforce |
Who is it right for?
A good fit if…
- Most conversations start on WhatsApp or Instagram.
- You have several reps answering the same channels.
- You want fast, visual pipelines without heavy setup.
Compare other options if…
- Your sales live in email and long proposals.
- You need deep marketing automation or advanced reporting out of the box.
- You need heavy custom integrations with an ERP.
Common implementation mistakes
- Copying a chaotic process into the CRM instead of fixing it first.
- Too many pipeline stages nobody updates.
- Bots with no human handoff.
- Sending promotions without opt-in, which can get your number restricted (WhatsApp Business Policy).
Not sure where to start? Read What is RevOps?
Want help setting it up? See our CRM implementation and WhatsApp automation.
Frequently asked questions
Does Kommo work in the US and in English?
Yes. Kommo is used internationally and supports English and Spanish interfaces.
Is Kommo the same as amoCRM?
Yes. amoCRM rebranded as Kommo.
Can I use my current WhatsApp number in Kommo?
Usually yes, through the WhatsApp Business Platform, but the number has to be migrated and follow Meta’s rules.
Does Meta charge for WhatsApp messages?
Yes. Meta bills business conversations on the WhatsApp Business Platform separately from the CRM license.
Does Iskali only work with Kommo?
No. We’re CRM-neutral and recommend the CRM that best fits your operation, or keep the one you already have.
Next step
Choosing a CRM is easier once your process is clear. We help you pick and set it up as part of our RevOps and Sales Automation service.
Director and founder of Iskali Consultoría Integral · Columnist at Uniradio Informa
