Bing Places and Bing Webmaster Tools: What Your Business Forgot (and ChatGPT Uses)
By Kevin Villatoro Burgos · Updated: November 3, 2026
Short answer: Bing Places for Business is Microsoft’s free business listing, and Bing Webmaster Tools is its version of Search Console. They matter more than their search share suggests: Copilot runs on Bing, and ChatGPT search uses third-party search providers. You can import your Google Business Profile into Bing Places in minutes.
Copilot uses Bing
Microsoft Copilot grounds web answers with Bing search (Microsoft).
ChatGPT uses external search providers
OpenAI says ChatGPT search uses third-party search providers (OpenAI), and its own crawler, OAI-SearchBot (OpenAI bots).
What is Bing Places for Business?
A free listing for Bing Search and Maps with your name, address, phone, hours and photos. Microsoft relaunched it in 2025 (Bing blog).
How to create it by importing from Google
- Go to bingplaces.com and sign in.
- Choose to import from Google Business Profile.
- Review the data, categories and hours.
- Complete verification if requested.
Keep data consistent
Name, address and phone should match Google, your site and directories. See our Google Business Profile guide.
What is Bing Webmaster Tools?
Free reports on indexing, keywords, crawl errors and backlinks for Bing (Bing Webmaster Tools). You can import your sites from Google Search Console.
What is IndexNow?
A protocol that notifies participating search engines, including Bing, as soon as you publish or update a URL (indexnow.org). Many WordPress SEO plugins support it.
Bing checklist
- Bing Places listing imported and verified
- Site added to Bing Webmaster Tools with sitemap
- IndexNow enabled
- Bingbot and OAI-SearchBot allowed in robots.txt
- Follow Bing’s guidelines
And Google?
Keep it as your priority. Bing is the inexpensive extra that also helps with AI answers. See how to show up in AI Overviews and What is GEO?
How long does it take?
About an hour to set up both tools if your Google profile is in good shape.
Frequently asked questions
Is Bing Places free?
Yes. Creating and managing a listing is free.
Can I import my Google profile into Bing Places?
Yes. Bing Places offers an import from Google Business Profile.
Does ChatGPT use Bing?
OpenAI says ChatGPT search uses third-party search providers alongside its own crawler. Being indexed in Bing is a practical step.
What is OAI-SearchBot?
OpenAI’s crawler that determines whether your site can appear in ChatGPT search answers.
Does IndexNow work for Google?
Google doesn’t use IndexNow. For Google, use your sitemap and Search Console.
Next step
We set up Google, Bing and AI visibility together in our SEO + GEO service.
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Director and founder of Iskali Consultoría Integral · Columnist at Uniradio Informa
