Separate English and Spanish campaigns, targeting by zip code, and calls and texts tracked all the way to the sale. Our bilingual team works from Tijuana, a short drive away.
Platforms we connect. Brands belong to their owners and are shown only to indicate integration, not a partnership.
San Diego County is big and click costs change a lot by area. A plumber in El Cajon, a dental office in Chula Vista and a law firm downtown need different targeting.
This page is about Google Ads for businesses selling in San Diego. For how we run it across markets, see our Google Ads management page; for everything else in the city, bilingual digital marketing in San Diego.
| One broad campaign | Iskali setup | |
|---|---|---|
| Location | Whole county | Zip code or radius around the area you serve |
| Schedule | Always on | Your real business hours, Pacific time |
| Areas you don't cover | Still paying for clicks | Excluded |
| Languages | Mixed together | English and Spanish kept apart |
| What bidding learns from | Anyone who tapped a button | Customers who paid you |
Many San Diego households speak Spanish at home, and plenty of them search in English anyway. One mixed campaign hides which language is paying off.
| English campaigns | Spanish campaigns | |
|---|---|---|
| Searches | English searches | Spanish searches, including the English-Spanish mix many people use |
| Ad copy and pages | Written in English, not translated | Written by native speakers from the region |
| Landing page | In English | In Spanish, so nobody clicks a Spanish ad and lands on an English form |
| Budget and goal | Its own | Its own, so you can compare cost per sale and move money to what sells |
If Spanish-speaking customers are core beyond paid search, our bilingual Hispanic marketing work covers the rest of the plan.
Most local leads in San Diego call or text instead of filling out a form. Here is the path each one follows:
The call, text or form is tracked with the campaign and language that brought it.
Your team sees the source next to the contact. No CRM yet? See our CRM and WhatsApp automation setup.
Qualified, booked and quoted are recorded as separate steps. The reasoning is in how to automate follow-up.
Sales are imported, so bidding learns from customers who paid you. offline conversion import
Spend, calls, qualified leads and sales, by campaign and by language.
Texting leads in the US comes with consent rules, and California privacy law applies to many businesses. Forms and text flows we set up collect consent clearly and handle opt-outs.
| If your business… | You should… | What to have ready |
|---|---|---|
| Already runs Google Ads and can't tell which campaign sells | Track calls and texts to closed sales | Access to the ad account and your CRM |
| Sells to both English and Spanish speakers | Split campaigns, budgets and pages by language | Your services in both languages |
| Serves only part of the county | Target by zip code or radius | The list of areas you serve |
| Gets leads but the landing page underperforms | Fix the page through conversion optimization | Access to your website |
| Wants Spanish customers to find you without paying per click | Add Spanish SEO in San Diego | Access to your Google Business Profile |
| Topic | You decide | We handle |
|---|---|---|
| Budget | What you pay Google each month, billed directly | Recommendation by area and language, weekly review |
| What counts as a sale | Which jobs count and what each is worth | Sending it to Google Ads |
| Service area | Where you can take the job | Locations, exclusions and schedule |
| Day-to-day | Nothing technical | Negative keywords every week, location and call assets, Performance Max only with enough data, remarketing on YouTube and Display when it fits your sales cycle |
| Ownership | Nothing: it is yours | Account, tracking and audiences in your name from day one |
We work month to month. Our office is in Tijuana and we meet by video call, phone and WhatsApp, or in person in the region.
| What you need | Why |
|---|---|
| Your Google Ads account, or we create one in your name | Keep useful history |
| A CRM or a record of closed sales | Send real sales back to Google |
| Your service area and business hours | Targeting and schedule |
| Access to your website | Call, text and form tracking |
| Your services in English and Spanish | Separate campaigns and pages |
| What we measure | Where you see it |
|---|---|
| Cost per sale by campaign and language | Monthly review |
| Calls and texts from ads | Your CRM, labeled by campaign |
| Search terms with spend and no sales | Weekly negative keyword review |
| Qualified leads and booked jobs | CRM stages imported into Google Ads |
We also work with Baja California clinics and developers that want San Diego customers; their campaigns answer what people ask before crossing: how to get there, how to pay and how scheduling works.
No. Our office is in Tijuana, a short drive from San Diego. We work by video call, phone and WhatsApp and can meet in person in the region.
Yes. We build separate English and Spanish campaigns with their own ads, landing pages and budgets so you can see which language brings sales.
Yes. We target by zip code or radius and exclude areas you don't serve, so the budget goes where you can take the job.
We set up call and message tracking, send each lead to your CRM with its campaign, and import closed sales back into Google Ads.
You do. The account, conversion tracking, audiences and history stay in your name if we stop working together.
No. We work month to month.
Book a free 45-minute diagnosis and we'll review how your business sounds in both languages.