Facebook Ads

How do Facebook Ads
work at Iskali Consultancy?

Key steps
Throughout the numerous platform changes over the past few years, including the dreaded iOS14 updates, our team has emerged victorious with proven strategies that really work in this ever-changing marketplace.
We adapt and we do it fast
(like the chameleons of digital marketing).
We know what we do.
When you work with Iskali Consulting, you get to work with true Facebook experts who have years of global agency experience in a wide variety of different verticals.
This industry is changing fast,
but don't worry!
We are here to help you every step of the way.
Here's how it works.
STEP NO. 1

Audit of
Accounts and Pixels

Research is key and we spare no effort in being part of your team.
The first step is:
Assure that we know what we have to work with by performing a full Account and Pixel audit.
This allows our team to really dig into everything and learn what has worked best for you and what hasn't worked at all (because let's not do that again, or let's do it differently this time).
We spend a little time here to make sure we are ready to walk before we run.
Say "goodbye" to dreaded conversion tracking problems and "hello" to smooth reporting.
We don't waste time and
WE LOVE DATA.
During this stage, we also analyzed aspects such as:
  • Competition research.
  • Pixel tracking.
Therefore, our team will make sure that everything is set up as it should be before the launch.
STEP NO. 2

Strategy and
Audience Building

Once the audit is complete and with a full understanding of your business and the data collected to date the team will create the full Facebook campaign and audience strategy.
This strategy is customized for your business and works specifically with
  • Your budget.
  • Audience size.
  • General Facebook marketing objectives.
In addition, we will also create audiences from pixel data or custom lists that your team has compiled, if they have been uploaded and are ready to use.
Once completed, we have our 'Campaign Shell' ready to go and can move on to the next step:
Copywriting and Creativity!
(also known as the fun part)
STEP NO. 3
Copywriting
and Creativity
STEP NO. 3

Copywriting
and Creativity

1970
If we go back to 1970, a marketing company estimated that people watched an average of
500 ads per day.
2006
Fast forward to 2006, and that number increased to approximately
5,000 ads per day.
Now
People see between
5000 y 10 000 ads
per DAY.
Crazy, right?
But also to reinforce the message that creativity in advertising really matters.
We have to break out of that mess and get to the top.
That's why we work with things like:
  • Speed.
  • Sound.
  • Movement.
  • Closing of books with logos.
There is still a lot of room for improvement with Facebook ads creative across the marketing industry.
Have you ever seen
a 1:1 image in the location of the stories (which has an aspect ratio of 9:16), shame?
- We don't do that here.
Our team is made up of expert copywriters and creative geniuses;
Specifically trained in the design of assets for the social first to CONVERT.
Let us take your creative ideas and turn them into the best possible for optimal campaign performance.
STEP NO. 4

Final Approvals

Before we launch anything, we want you to be 100% comfortable with the plan of attack, including:
  • The strategy.
  • The audiences.
  • The creativity.
  • Text.
  • Destination pages.
EVERYTHING!
Then, before anything is published, we will send all the details for your approval.

We act as an extension of your team; you are not an external partner, so ASK US ANYTHING.

This is the time to make final adjustments to campaigns before they are published.

Our job is to help you achieve your marketing goals, but also to ensure that you are satisfied with everything along the way.

FINAL STEP

Launching and
Optimizations

Ready... ready... ready... Launch! Sit back and relax.
We are now in inertia mode for the first two weeks.
This is usually done every two weeks (depending on your brand, budget, needs, etc.) and monthly reports will be published a few weeks later.
Don't worry:

This is the beginning of something amazing!
We are so excited to have you here!
Get your project quote today
Contact us and schedule your appointment today!
Calle Ing. Juan Ojeda Robles 870,
Buena Vista, 22415 Tijuana, B.C.
Monday-Friday: 8:30AM-5PM
Saturday: 8:30AM-1PM
Calle Ing. Juan Ojeda Robles 870,
Buena Vista, 22415 Tijuana, B.C.
Monday-Friday: 8:30AM-5PM
Saturday: 8:30AM-1PM
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